Public Relations (PR) Cover Letter Sample Writing Guide

Public Relations (PR) Cover Letter Sample Writing Guide This cover letter for public relations works like Jill Hazelbaker.But heres your problem:A public relations cover letter has a massive job to do.It has to show you can use words to convince.Write a bad one, and that precious job for the great firm will wave goodbye.You need to wow them like the #IceBucketChallenge to secure the interview.Its not hard.This guide will show you:A sample cover letter for public relations better than 9 out of 10 others.Ten PR cover letter examples that boost your brand.How to write a public relations cover letter that convinces.Why the right PR achievements can put them in your funnel.Want to write your cover letter fast?Use our cover letter builder. Choose from20+ professional cover letter templatesthat match your resume. See actionable examples and get expert tips along the way.Public Relations Cover Letter for a ResumeSee more cover letter templates and create your cover letter here.One of our users, Nikos, had this to say:[I used] a nice template I fo und on Zety. My resume is now one page long, not three. With the same stuff.Create your resume nowSend your cover letter for public relations with a W2O-Group-worthy public relations resume. See our guide: Public Relations Resume: Sample Complete GuideConsidering similar positions too? See other cover letter examples for jobs in your industry:Account Manager Cover Letter ExampleMarketing Cover Letter ExampleMarketing Coordinator Cover Letter ExampleMarketing Manager Cover Letter ExampleProduct Manager Cover Letter ExampleSales Associate Cover Letter ExampleSales Cover Letter ExampleSales Representative Cover Letter ExampleSocial Media Manager Cover LetterWant to explore your options further? See our full selection of cover letter examples for every career:Best Cover Letter Samples for All Jobs.This PR cover letter template is Elliot-Schrage-level:Public Relations Cover Letter SampleYour NamePublic RelationsMailing AddressPhone NumberEmail AddressDateHiring Manager NameTitleBusiness NameMailing AddressDear [Hiring Manager Name],Achieving 100% efficiency to project milestones and goals at Berkadia was a nice win for my career. My skills in policy creation, communications, and distribution made it possible.I'm excited to apply for the public relations position at Alfento Systems. I know from your ad that you need someone skilled in creating PR policies, supervising external communications, and distributing news releases and fact sheets to media outlets. I think I'm a good fit based on:Communications.Supervised an external communications team to secure leads in 10+ top media outlets in the US and abroad.Policy creation.Worked with customer service and sales teams to develop PR policies that improved brand awareness by 20%.Materials distribution.Worked to distribute fact sheets, scripts, and press releases to 25+ media outlets.I'd be glad to discuss how my skills in media relations, Facebook marketing, and crisis management can help Alfento's customers succeed.Bes t regards,[Your Name], Public Relations[Phone Number][Email]PSI'd also like to tell you how I grew a Facebook fan base to 12,000 in 4 months.Thats up there with Share a Coke.A public relationss cover letter like that will make them scramble for your number.Now, heres how to write public relations cover letters that get interviews:1. Use the Best Public Relations Cover Letter TemplatePR specialists know first impressions count.Lets optimize yours. For starters: professional cover letter design.This cover letter for public relations template shows youre the subject matter expert.It lends credibility to your pitch.PR Cover Letter SamplesChecklistyour contact infothe organizations infoDear (hiring managers name)First paragraph: your best career accomplishment that fits the roleSecond paragraph: enthusiasm achievements that show key skillsThird paragraph: your CTAbest regards your name and titlePS (with another offer)Pro Tip: The heading of your cover letter should match the heading of your resume. So remember to use the same setup, fonts, and margins.Whats the right format for a public relations cover letter? See our guide: Cover Letter Format: A Complete How-To Guide2. Start Your Public Relations Cover Letter RightFireworks time.A great headline has to grab your audience.The same goes for the first line of your cover letter for public relations jobs.To drop jaws like the Stay-Puft Marshmallow Man, start with a wow-grabbing fact.These public relations cover letter examples show how:Public Relations Cover Letter Examples [First Paragraph]Pretend the job posting asked for policy creation, communications, and media distribution skills.Right ExampleEmily ProsserPR Specialist2100 Stone LanePhiladelphia, PA 19104215-837-0553emily.prosser@gmail.com1/9/20Jennifer CantosSenior Account ManagerAlfento Systems, Inc.1543 Pheasant Ridge RoadPhiladelphia, PA 19104Dear Ms. Cantos,Achieving 100% efficiency to project milestones and goals at Berkadia was a nice win for my career. My skills in policy creation, communications, and media distribution made it possible.Spot-on messaging.Why does that PR cover letter example boost your ROI?Because it:Starts with a high-grade PR achievement.Adds public relations skills the job ad asked for.But this public relations cover letter example wont influence a soul:Wrong ExampleDear recruiter. Im a public relations specialist with skills in copywriting, editing, and Instagram. Im recognized for my ability to raise brand awareness, and Id like to apply for your PR job, which I spotted on Monster.com.Thats boilerplate.Sample cover letters for public relations like that will flop.Its not personalized, and it whiffs the job requirements and duties.Butwhat about a PR intern cover letter with no experience?Sample Cover Letter for Public Relations [Entry-Level]In entry-level public relations intern cover lettersList PR accomplishments from:Non-public relations jobsCollegeFreelance work or InternshipsVolunteering or projectsCerti ficationsDont even have those? Start your cover letter for public relations jobs with:A glimpse at your passionSomething that excites you about their organizationSomeone you know who works thereA press release or news item about the company you sawSee the next of our PR cover letter examples with no experience:Bill Andado, your head of sales, suggested I apply. Ive known Bill for three years, and he likes my go-getting attitude and social media savvy.As a blogger at CashWorld.com, my articles raised traffic from 20,000 to 200,000 per month in 8 months. That was a nice win, but my real goal...When I was awarded the Senior Excellence Award at Brigham-Young University...Raising attendance for the Great Catsby Animal Shelter Benefit gave me a nice feeling. My skills in...As a PRSA-certified public relations specialist...Ive always loved giving people good news about something that can help them. Thats one of the reasons Im so excited about your opening in...Congratulations on being name d as one of the top 5 places to work in...Perfect pitch.All those beginnings for cover letters for public relations beat, Im writing to apply...Pro Tip: If you cant think of a grabby first line, dont sweat it. Applying to more jobs will boost your chances, as long as you tweak each cover letter so it fits the job.Need more ways to start a public relations cover letter that turbocharges your message? See our guide: How to Start a Cover Letter: Sample Complete Guide3. Write a Targeted Public Relations Cover Letter MiddleYouve set the hook.Now your cover letter for public relations jobs must target your audience.That starts with a Rob-Shilkin-style middle paragraph.Include:Enthusiasm for this public relations positionA deep understanding of the PR job dutiesClues your public relations skills have reachSee these public relations cover letter examples:Public Relations Cover Letter Examples [Middle]The first of these PR cover letter examples is on-message.Right ExampleI'm excited to appl y for your public relations position at Alfento Systems.I know from your ad that you need someone skilled in creating PR policies, supervising external communications, and distributing news releases and fact sheets to media outlets.I think I'm a good fit based on:Communications.Supervised an external communications team to secure leads in 10+ top media outlets in the US and abroad.Policy creation.Worked with customer service and sales teams to develop PR policies that improved brand awareness by 20%.Materials distribution.Worked to distribute fact sheets, scripts, and press releases to 25+ media outlets.Exclusive.That sample cover letter for public relations jobs has legs.ButThe next of our public relations cover letter examples works like Id like my life back:Wrong ExampleI started out my public creations career five years ago, working for Harvest Train Breakfast Cereals. I brought my passion for PR to the table as I worked to write press releases and other materials and distribute them through multiple channels. Ive learned a lot about what it takes to make a PR campaign successful, and I hope to bring those skills to bear on your business.Failure to launch.You missed the job duties, and left out the traction-proving metrics.Pro Tip: What should your cover letter say? Its good to show you know a thing or two about the company. Online research and informational interviews can help. Theyre the best way to target a cover letter for public relations.Remember: the hiring manager doesnt want to read War Peace. See this guide for pointers: How Long Should A Cover Letter Be? Sample Guide4. End Your Public Relations Cover Letter StrongCTA time.Once the hiring team digests your message, move on to next steps.Ask for something at the end of your cover letter for public relations jobs. ButOffer something too.Do it like the first of these public relations cover letter examples:Cover Letter Examples for Public Relations [Ending]Right ExampleI'd be glad to discuss how my skills in media relations, Facebook marketing, and crisis management can help Alfento's customers succeed.Best regards,Emily Prosser, PR Specialist215-837-0553emily.prosser@gmail.comPSI'd also like to tell you how I grew a Facebook fan base to 12,000 in 4 months.Thats job-ready.That example gives them:More public relations skills from their job listingThe promise of a free PR tip that could help themBut the next of our public relations cover letter samples is down with Samsungs flammable Galaxy Note 7:Wrong ExampleThank you for reviewing my application. I look forward to hearing back from you.That offers nothing, and sounds generic.Pro Tip: Want your PR cover letter to reach out and touch recruiters? Use a PS sentence. Those get attention like #LikeAGirl.Need more tips for your cover letter for public relations ending? See our guide: How to End a Cover Letter [+Examples]Key TakeawayHeres how to write a public relations cover letter:Use a public relations cover letter format that le ts you toss in your own Michael-Kirkland-type skills.Start with a bang. Add your most APCO-worthy accomplishment to your PR cover letter opening.Show enthusiasm. Use your PR pro or PR intern cover letter to win their hearts.Come bearing gifts. Your cover letter for public relations ending should add value.Not sure how to start your public relations cover letter? Want to write a cover letter for public relations that works like earned media? Leave a comment. Well be happy to reply!